My friend showed me this video the other day. I thought it was pretty intense and interesting. Just thought I’d share it!
Posted by tsutsuis on May 26, 2013 in Uncategorized
May 28, 2013 at 1:04 am
This is definitely a powerful commentary on all the media messages we get bombarded with every day in this society/time in history. I’m still thinking on the concepts of the “burden of representation” vs “aspiration” images we talked about in class today – why is it that we put the burden of representation on that 1 ‘good’ image in the sea of so many other harmful images as shown in this commercial? After today’s class/readings, it seems like we really want that 1 image to be perfect – I definitely get this feeling as well. When a woman of color FINALLY shows up as a main character in a tv show I like, or there’s FINALLY a queer person in a book I’m reading, etc. I want them to be portrayed in the best way possible.
But after seeing this video, it makes me wonder – instead of putting all our energy into this 1 image in that sea, can we try to change the sea itself? Or is the only way to do that one image at a time? It reminds me of when I went to the convo lunch that Anita Sarkeesian was at last term, she kept saying “_____ show wouldn’t be so problematic if there were 10 other shows that had women represented… but there’s not.” How can we deal with this burden of representation in literally an ocean? I’m still not sure I have a good answer.
June 1, 2013 at 4:24 pm
I was thinking about that, too, when we were talking about Barbies, trying to change the sea but with dolls instead of advertisements. I was wondering if there’s any way to start that without having the first images or products face the burden of representation- even if Mattel switched their methods of production so that they were making all their new dolls more diverse in one fell swoop, for example, would people still focus on the problematic aspects of what was or was not represented? How much of the sea do you have to change in one go to remove that burden, if that’s even possible?
June 7, 2013 at 4:52 pm
I’ve been so intrigued by Dove lately. I really never looked into the company before, even though I use many of their products. I have no idea if they’ve done campaigns like these before, but I really appreciate a company that is appreciating relatable beauty. This video is really surprising and it shows all the weird and gross procedures that come with altering beauty. I do like their message to parents about getting to their children first before the media, because I really do believe that a parents’ first words about tough topics–and being open-minded and allowing children to think for themselves–really helps provide a foundation to prevent negative attitudes towards self beauty. Talking about beauty, keeping constant positives attitudes about being true and to love who you are, I believe, help lessen this enamor or value to change beauty once the pressure and situations occur later in life for these children.
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