As I was getting my daily dose of Ellen (I love her to death!), I was going through my YouTube subscriptions and recent uploads, and The Ellen Show‘s video entitled, “Fitch, Please,” caught my attention from today’s airing. I knew this had to have something to do with Abercrombie & Fitch, and as I watched the entire video, I was displeased. Basically, A&F has decided to stop producing items above a size 10, calling anyone above “plus-sized.” Ellen quotes the CEO as saying, “Anyone who is a plus size isn’t cool enough to shop at Abercrombie & Fitch.” Whoa.
I see this as very problematic, especially when it comes to the words of the CEO. Being under this mindset that size makes a person “cool” perpetuates and reinforces these notions of body type and size to adults, young adults, and young children, especially females, about what it means to look “right” in society. A&F has a a strong pre-teen and teen consumer culture, and I find it sad that a company would promote societal stereotypes that pull into the troubles of adolescence and looks. I feel this is something another part of society tries to bring higher awareness to in terms of teen and body disorders.
Ellen also brings up the existence of the size 0 and 00, which stunned me when I first knew there was a double zero a few years back. Part of me thought to compare it to an A-cup or AA-cup in bra sizes. Is that weird? Anyways, I know popular clothing chains such as Forever 21 or H&M have plus-sized sections of their stores, but it seems that A&F is completely disregarding ever producing plus-sized clothing to tailor to all customers.
Like I said, I love Ellen so much, and she is someone I admire deeply. And though I know many may not feel the same, I really appreciate Ellen for bringing up these issues with her comedic opening monologue. She presents them with a bias, but she’s not severe. She’s comedic, and pushes the issues out there for people to be aware. I also appreciate her polite approach and execution, as well. I don’t feel imposed upon, and I enjoy hearing someone like her bring up these issues on a talk show. Though her show is mainly about laughs and entertainment, I enjoy her bits of reality and her kindness… rather than being very dramatic and having an entire panel of people to be judged on her show… *ahem*Tyra*ahem*